Innovation and Product Management Summer Term 2024

Lecture Dates - always Monday, 9.20-10.50 am (HÜL S386/H), starting on April 8th, 2024, ending on June 17th, 2024..

Workshop Dates:

The workshop consists of 2 days, and there will be 2 weeks time for realizing the homework. Decide on ONE group and enroll in the respective OPAL group:

Group A: June 4th AND June 11th, 2024 (9 am until 5 pm): Festsaal (HÜL) - Please bring your laptops or tablets!

Group B: June 6th AND June 13th, 2024 (9 am until 5 pm): Festsaal (HÜL) - Please bring your laptops or tablets!

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CONTENT OF THE COURSE

The course focuses on strategic management tasks related to new product development and new product introduction. The course deals with general innovation terms and innovation theories. Moreover, the course material also includes innovation strategies, internal and external innovation conditions as well as organizational, personal, and financial factors relevant to successful new product development and introduction. We will go through the early phases of the innovation process, including idea generation and the development of a full product concept, to later phases of the innovation process, including prototyping and market introduction.

The course consists of an interactive lecture AND a 2-day workshop. The workshop consists of a two-day event. Students chose the most suitable workshop from a set of alternative dates. The workshop is practice-oriented and seeks to consolidate the lecture's materials.