Marketing Management

The module will discuss the marketing management process and it will look at the development and implementation of marketing strategies. A particular emphasis will be put on marketing decision areas and opportunities to derive an integrated marketing approach. In addition, the module will look at relationship management. The module will be taught in winter terms and will be delivered in a lecture-exercise format.

This course is protected by a password. Please send an email to btb-marketing@bwl.tu-freiberg.de to obtain the password.