Global Marketing

Titelbild des Kurses
Hochschule Zittau/Görlitz | Wintersemester 2021 / 2022 Global Marketing
Syllabus plan/Content: Principles of Marketing
Strategies for going international/global
Cultural differences as a driver for the adaptation of Marketing Mix

Subject-specific skills and competences
Subject-specific skills and competences: Improve knowledge about Marketing
Develop analytical skills (market analysis)
Develop strategic thinking (Marketing Strategies)
Generic competences
(Personal and key skills):		 Improvement of English language skills
Increase skills in teamworks
Improve skills for presenting/pitching in front of others
Zugang zum Kurs gesperrt. Bitte melden Sie sich an. Login
Informationen zum Zugang
Sie haben zu wenig Berechtigungen, um diesen Kurs zu starten.