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Hochschule Zittau/Görlitz | Wintersemester Global Marketing

Global Marketing

Syllabus plan/Content: Principles of Marketing
Strategies for going international/global
Cultural differences as a driver for the adaptation of Marketing Mix

Subject-specific skills and competences
Subject-specific skills and competences: Improve knowledge about Marketing
Develop analytical skills (market analysis)
Develop strategic thinking (Marketing Strategies)
Generic competences
(Personal and key skills):
Improvement of English language skills
Increase skills in teamworks
Improve skills for presenting/pitching in front of others
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