Global Marketing
Hochschule Zittau/Görlitz | Wintersemester
Global Marketing
Global Marketing
| Syllabus plan/Content: | Principles of Marketing Strategies for going international/global Cultural differences as a driver for the adaptation of Marketing Mix |
| Subject-specific skills and competences | |
| Subject-specific skills and competences: | Improve knowledge about Marketing Develop analytical skills (market analysis) Develop strategic thinking (Marketing Strategies) |
| Generic competences (Personal and key skills): |
Improvement of English language skills Increase skills in teamworks Improve skills for presenting/pitching in front of others |
Information about access
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- Organizational unit/study group contains the value WB17
- Organizational unit/study group contains the value WB18
- Organizational unit/study group contains the value WBb19
- Organizational unit/study group contains the value WBb20
- Organizational unit/study group contains the value WPb20
- Organizational unit/study group contains the value WPb18
- Organizational unit/study group contains the value WWF18
- Organizational unit/study group contains the value WWM18
- Organizational unit/study group contains the value WTb18
- Organizational unit/study group contains the value WTm19
- Organizational unit/study group contains the value NIM20