Global Marketing
Hochschule Zittau/Görlitz | Wintersemester 2021 / 2022
Global Marketing
Syllabus plan/Content: | Principles of Marketing Strategies for going international/global Cultural differences as a driver for the adaptation of Marketing Mix |
Subject-specific skills and competences | |
Subject-specific skills and competences: | Improve knowledge about Marketing Develop analytical skills (market analysis) Develop strategic thinking (Marketing Strategies) |
Generic competences (Personal and key skills): |
Improvement of English language skills Increase skills in teamworks Improve skills for presenting/pitching in front of others |
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