Sensory Marketing (261032-500) - winter term 2021/2022

Welcome to the course Sensory Marketing (261032-300)

Please read the following instructions carefully

The course consists of a lecture (videos) and an accompanying exercise (live online).

All live online appointments (i.e., guest lectures, exercises, consultations) will take place via Zoom:

Zoom: https://us02web.zoom.us/j/88362221636?pwd=cmhWREJnZ2lpVU9RaVk5YklzWTVKZz09 

Meeting-ID: 883 6222 1636
Code: 493850

Repeat Exam

Please note that the exam "Marketingkommunikation" represents the exam for Sensory Marketing. In order to sign up for the Sensory Marketing exam, you have to sign up for Marketingkommunikation. Please find information and the link to the repeat exam in the summer semester 2022 below:

- Date & Time: June 7th 2022, 5:00 - 6:00 pm Berlin Time

- Link to the exam:

https://maxexam.tu-chemnitz.de/opal/auth/RepositoryEntry/234782720?3 

There you will find further information about the exam (please read carefully!).

Lecture

The lecture takes place as an asynchronous online lecture (i.e., videos). 

To access the lecture videos follow this link: https://videocampus.sachsen.de/album/view/aid/647 

The first lecture will be available in the second week of October. You have to be logged-in with your university account to the videocampus.sachsen to see the videos.

To access the learning material please go to "lecture material".

Please note that there will be three live-consultations via Zoom throughout the semester:

1. 09.11.2021, 15:30-17:00 | Q&As
2. 04.01.2022, 15:30-17:00 | Q&As
3. 26.01.2022, 17:15-18:45 | Live-Examination consultation & Q&As

Exercise

The exercise takes place as synchronous online live event via Zoom starting at October 20th 17:15-18:45. There are 6 to 7 exercises in this course (depending on the learning progress).

Every two weeks you will be provided with a new exercise opportunity. Please check regularly. Sheduled appointments are:

1. 20.10.2021, 17:15-18:45 | The light = healthy intuition
2. 03.11.2021, 17:15-18:45 | Making choices while smelling, tasting, and listening
3. 17.11.2021, 17:15-18:45 | Buß- und Bettag - Saxony public holiday, No Exercise!
4. 01.12.2021, 17:15-18:45 | Short- and long-term effects of nonconsciously processed ambient scents in a servicescape
5. 15.12.2021, 17:15-18:45 | Audio Mining
6. 12.01.2022, 17:15-18:45 | Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
7. 26.01.2022, 17:15-18:45 | Live-Examination consultation & Q&As

To access the learning material please go to "exercise material".

The exercise follows the concept below:

• Students are asked to read and interpret top-tier research papers in the
  domain of Sensory Marketing at home.
• In each exercise, we will discuss one publication.
• Instructor will provide concrete questions in front.
• Students have to read the articles before the exercise.
  Students, then, will present and discuss the answers.
• Instructors will only add to the ongoing discussion.
• Exercises will not be recorded and provided as a video afterward!

Guest lectures

Part of the course are also guest lectures. Guest lectures are synchronous, and will be delivered via Zoom. Please note that the content of the guest lectures are relevant for the exam and guest lectures will not be recorded.
More detailed information regarding the guest lecture are provided during the semester.

• 25.01.2022, 15:30-17:00 | Mr. Manuel Rost | isi GmbH Göttingen | Product optimization: Driving product performance and why good taste isn’t everything.

Forum

You find a forum in this OPAL course. Here you can ask your questions and further discuss lecture or exercise content with peer students.

We wish you all a good start to the winter term! Corona is a great challenge for all of us. Some issues will possibly only arise during the semester. We therefore ask for your patience, if we can not answer your requests immediately.

We are looking forward to the winter term with you.