Software as a Business (SAAB) (WS 24/25)
Software as a Business (SAAB)
The course takes place in APB E023:
* Lectures: Monday 2nd DS (9:20) | Internship: Friday 5th DS (14:50)
* Introductory slides with more information: Slides
* Please register so that we can send you information per email
Software as a Business - Lean Startup for Innovations and Startups
Selling software can be difficult. Software obeys other business models than physical products. This course introduces modern software business models, and structures innovation management as well as startup founding around this. Inspired by the Lean Startup movement in California, essential success factors for business cases are discussed. What is a "minimal viable product (MVP)"? What are "business model canvases (BMC)"? Along the lectures of Prof. Aßmann, several entrepreneurs report about their experiences with the founding of startups.
At the same time, a internship in form of a team process of 2 SWS is conducted. Groups of 5-6 people work out a business model for an app of an IoT platform.