International Strategy
Course description:
Central concepts and theories of global strategy and international management are covered and discussed. Furthermore, different market entry strategies are analyzed and economic, political, social, and cultural contextual factors of international management are highlighted. The discussion focuses on the tension between global efficiency and local adaptation of multinational companies.
Qualification objectives:
Upon successful completion of the course, students will have developed in-depth knowledge of international strategy and international management and will be able to critically analyze and apply key theories and concepts.
Erasmus students are welcome!
Lecturers / Professorship:
Lecture: Prof. Dr. Michael C.J. Mayer / Chair of Organization and International Management
Tutorial: Dr.in Mahsa Samsami / Chair of Organization and International Management
Times:
Lecture: Friday, 11:30 am - 03:15 pm (every two weeks)
Tutorial: Wednesday, 11:30 am - 01:20 pm (every two weeks)
Rooms:
Lecture: 2/B101 (C22.101)
Tutorial: 2/N010 (C10.010)
Course language:
English (Lecture + Tutorial)
Course level:
Undergraduate (Bachelor)
Assessment:
90-minute written exam
ECTS / Credit points:
5
Registration:
The registration will take place from Tuesday, April 02, 2024, 08:00 pm to Sunday, April 07, 2024, 08:00 pm.