Sensory Marketing (261032-500) - winter term 2023/2024

TU Chemnitz | Wintersemester 2023 / 2024 Sensory Marketing (261032-500) - winter term 2023/2024

Welcome to the course Sensory Marketing (261032-300)

 

Information for the winter term 2023/24 - Please read the following information carefully

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General information:

Due to the change of Prof. Lichters from the TUC to the Otto-von-Guericke-University of Magdeburg, this course is offered from online recordings from a past year (do not wonder). Therefore, some slides might appear to be outdated (e.g., the intro and information on the chair's composition).

In general, this course consists of a lecture (2 LVS) and an exercise (1 LVS). All lecture and exercise contents are relevant to the exam. The course language is English.

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Enrollment:

Please enroll to this OPAL course to have access to course material and receive information per email on short notice.

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Lecture:

The lecture will be held online via pre-recorded videos in the Video Campus Sachsen (https://videocampus.sachsen.de/album/view/aid/647). The lecture slides will be provided in the folder "lecture material" in this OPAL course.

Further, there is a forum in this OPAL course for you to have an exchange with your fellow students about lecture and exercise contents. Course supervisors are not responsible for the exchange in the forum and will not participate in discussions there.

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Exercise:

The exercise takes place via self-study. That is, you will be provided with questions about several research papers as well as the corresponding answers. To check your learning progress, you can do so using the "Testquiz" to each research paper in the respective folder in this OPAL course.

Exercise material will be provided in the folder "exercise material" in this OPAL course.

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Q&As:

You have the chance to ask clarifying questions about the lecture and exercise contents in three online Q&A sessions held by Prof. Lichters via Zoom. The dates are:

  • Q&A Session 1: Nov 30th 2023, 13:00-14:30
  • Q&A Session 2: Dec 21th 2023, 13:00-14:30 
  • Q&A Session 3: Jan 25th 2024, 13:00-14:30

You will be able to access the Q&A sessions via the following meeting ID:

 

https://ovgu.zoom.us/j/66502884518

Meeting-ID: 665 0288 4518

 

Kenncode: 157670

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Exam:

The date and time of the exam will be announced by the central examination office in the official exam calendar table. 

The exam consists of single-choice and open-format questions. It will be available both in English and German and can be answered in both languages. 

You are allowed to use a dictionary without any notes and a calculator during the exam.

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For further questions, please contact the course administrator: marcel.lichters@ovgu.de

In case of technical remarks, please contact felix-josua.lang@wirtschaft.tu-chemnitz.de

 

We are looking forward to the winter term with you.

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